Promote Local Singles Events For Fun and Profit

Even in the age of internet dating, singles events remain a favored method of meeting new people. Of course you can easily find such singles events in your local area just by Googling for them. They are also often advertised in local and city-wide newspapers.

But they can be quite expensive, and a less than ideal environment for meeting new people. They often have an atmosphere lacking in warmth and music plays loudly and incessantly, which makes it harder to talk to others!

This unfortunate situation is mainly due to the organizers wanting to make lots of money from the exercize and cramming in as many people as possible. And more doesn’t necessarily mean better.

The key is to attend smaller, quieter events. But these can be hard to find. So why not be bold and organize an event yourself?

The first thing to do is find a venue. Of course there are numerous halls that you can hire. But then you’ll have to fork out quite a bit, and probably hire staff as well. You’ll be treating the event as a business proposition from the get go. And that can take the fun out of the experience.

So why not just contact one of your local pubs? Tell the manager that you are hoping to have a singles get-together and will take care of all the advertising. There’ll be no cost to him, and he will be profiting from the guests buying drinks, so chances are that he’ll be more than happy for it to occur. He might even offer to help by cordoning off an area.

Most pubs have regular entertainment slated for Friday and Saturday nights, so these are probably not advisable. Choose a different night, like a Tuesday, Wednesday, or Thursday. This means that you can have a quiet setting, with an area of the pub pretty much to yourself.

So, you’ve got a venue. Then you have to advertise the event.

There are free listings in most local papers that you can use. But one of the most effective methods is a flyer drop. People are much more likely to attend an event held locally that they can walk to, particularly if they’ll be drinking. If it’s free or cheap, they’ll be even more likely to go. So, just distribute the flyers in the area surrounding the venue.

Remember also that there tend to be more single people living in units than houses. So place your flyers mostly in apartment block letterboxes. If the area you have chosen has lots of such buildings, this is doubly beneficial. One, you’ll get a higher response rate. Two, you’ll get them distributed a lot quicker than in an area where most dwellings are standalone houses.

You can easily create the flyers with any word processing program. Photocopies are fine, and you can get printing done for as low as 2 cents a flyer. So $ 40 will get you 2000 flyers. That sounds like a lot, but if you do unit-rich areas, it shouldn’t take you more than 3 distribution sessions. Spread over a couple of weekends, that’s easily achievable. And even if only 1 in 100 people shows up – a conservative estimate – that’s 20 people at your event.

That should be enough. But you can advertise on the internet as well. Social networking sites such as Facebook and MySpace are great for launching events. There are also many free classified sites that have sections for events. As long as you submit the details a couple of weeks in advance, at several such sites, you’re bound to get some response this way too.

If you do even half of the advertising described above, you’re sure to get a nice little crowd in.

Okay, the project requires some time and effort and a bit of your own money. But you probably would have to spend a similar amount going to a singles event organized by someone else! And that cost can be recouped if you decide to charge a small fee, anyway.

Organizing just one such small, low key event means that you’ll have a good idea of just how much you’ll have to do to pull off a bigger one. This is particularly useful if you intend to make some money out of promoting such events, and not just hold them for fun.

Robert McGrath writes about online dating and singles parties. Aussie singles who would like to meet new people online and offline should check out these top singles dating sites, which include listings of get-togethers and events in Australian cities.

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